SEO, AEO and GEO Services
I help businesses improve their visibility across traditional search engines, answer engines and generative search experiences through technical SEO, content strategy, information architecture and data-driven optimisation.
My approach connects the technical, structural and content elements of a website to support discoverability, search relevance and measurable performance.
Explore My Services
Technical SEO
Identify and address technical issues affecting crawling, indexing, rendering and website performance. Build a reliable technical foundation that supports organic search visibility.
Crawlability, indexation, rendering, site performance, structured data.
Content SEO
Develop and optimise content around search intent, topical relevance, semantic relationships and user needs. Strengthen existing content and identify opportunities for meaningful topical coverage.
Content audits, keyword mapping, semantic SEO, content strategy.
Information Architecture
Organise website content into logical hierarchies that align with search intent, business objectives and user journeys. Establish clear relationships between commercial pages, supporting content and relevant entities.
Site architecture, URL mapping, content hierarchy, internal linking.
Answer Engine Optimisation
Structure and optimise content to provide clear, relevant answers to user questions. Improve content accessibility, answer clarity and semantic relationships to support visibility in answer-driven search experiences.
Question research, answer-focused content, entities, structured data.
Generative Engine Optimisation
Assess and improve how websites, brands and entities are represented across AI-powered search experiences. Connect content quality, entity clarity, topical coverage and credible supporting sources.
AI search visibility, entity optimisation, citation analysis, topical authority.
SEO Audits
Evaluate technical SEO, content quality, search intent, information architecture and search performance to identify issues and opportunities. Translate findings into a prioritised, actionable roadmap.
Technical audits, content audits, search performance analysis, prioritisation.
A Connected Approach to Search Visibility
SEO, AEO and GEO share many of the same foundations. Technical accessibility, useful content, clear entity relationships and credible information contribute to how websites are discovered and understood across different search environments.
- Technical and structural foundation — Crawlability, indexation, information architecture and internal linking
- Content and entity understanding — Search intent, semantic relevance, topical coverage and evidence
- SEO — Organic search visibility
- AEO — Answer-driven visibility
- GEO — Generative search visibility
- Measurement and continuous improvement — Search performance, engagement, conversions and AI search observations
How I Approach SEO Projects
Every website has different technical constraints, business priorities and search visibility challenges. My process begins with understanding the website’s current condition before recommending changes.
- Discover — Understand the website, business objectives, target audience and existing search visibility.
- Diagnose — Analyse technical SEO, content, information architecture, search intent and performance data.
- Prioritise — Identify opportunities and develop an actionable roadmap based on impact, effort and business relevance.
- Implement — Execute or support technical, structural and content improvements.
- Measure and refine — Evaluate performance, validate changes and adjust priorities as new evidence becomes available.
Need an SEO, AEO or GEO Strategy?
Whether you need a technical SEO audit, content strategy, information architecture review or an approach to AI-powered search visibility, I can help identify the opportunities and turn them into an actionable roadmap.